BECCA is an Australian prestigious makeup brand founded in 2001 by Rebecca Morrice Williams that presents a selection of cosmetics for lovers and defenders of natural beauty. She has developed a range of products that can be used for all types of skin tones to achieve a perfect complexion. As experts and pioneers in the
beauty of light, they are the creators of the best-selling illuminator in the world. In addition, it is an iconic brand with the best formulas.

Becca press event and influencers strategy for its launch in Spain. Content creation, training session with 80 make-up artists, store events and workshops, special features with top Spanish press, product seeding to VIP, opinion leaders and influencers. Becca International Best Practice 2017.