Romanian-born beauty entrepreneur Anastasia Soare launched her namesake brand with a Beverly Hills flagship salon in 1997 and the company’s first product line in 2000. This patented Golden Ratio® method remains at the heart of Anastasia Beverly Hills. Each product launch is inspired by makeup’s unique ability to create the illusion of facial balance, symmetry, and proportion.

Anastasia Beverly Hills 360º strategy for the launch of the brand in Spain.

• 360º strategy.
• Content creation.
• Events concept and production.
• Top Spanish Press and Influencers strategy and presentations.
• Training session with make-up artists.
• Customers meet & greet with Anastasia Soare in Madrid.
• Special features with top Spanish press.
• Store events and workshops.
• Product seeding, PR materials and follow-up to VIP, opinion leaders, top make-up artists and influencers.
• Digital activations: More tan 1.000.000 IG impacts during the event + 20M IG reach during the launch month with the different activities.