AVEDA The art and science of pure flower and plant essences Aveda is the leading high-performance, plant-based brand for hair and skin care, recognized by millions of customers and thousands of artists and beauty salons around the world. Its promise is to care for you holistically, connecting beauty, wellness, and sustainability. Its powerful products are rooted in nature and inspired by the bold self-expression of art and style from around the world. They work to make a difference in the world by using recycled packaging, responsible sourcing and manufacturing, and raising money for clean water during Earth Month.