Primor was born from a family dream. Founded in 1953, it is a 100% family business that has been passed from generation to generation with the same goal: to offer our customers any cosmetic product or treatment at an unbeatable price. In Perfumerías Primor we believe that beauty should be something affordable for everyone. Everyone deserves to take care of themselves, pamper themselves and want to look their best, and for that reason, we work very hard every day to make that possible.

At Perfumerías Primor we are very clear about our mission: beauty should be within everyone’s reach. For that very reason we work very hard every day to offer the best products at the best prices. In addition, over the last few years, we have put a lot of effort into working on the basis of efficient 360º communication that puts the customer before everything else. To all this, we add that we do not stop adding products to our catalog, stocking more than 14,000 references.