As a vegan and animal activist, Kat Von D founded the brand with the compromise of creating hyper-performance beauty products that are completely free of animal-derived ingredients, and never tested on animals. That means you can conceal, contour, and create with confidence – knowing your products aren’t harming animals.
First country to launch the brand in Europe. Concept and creative guidelines creation. Communication and brand positioning strategy, press events, influencers strategy, media relations, special experiences, beauty productions and training sessions for make-up artists. A 360º degrees project for KVD Beauty.