As Rihanna likes to describe it «Fenty Beauty was created for everyone: For women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included, that’s the real reason I made this line.» Focused on the wide variety of colour shades, including those considered ‘more complicated’ to address when it comes to makeup, Fenty Beauty by Rihanna specializes in cosmetic products created by the singer itself, with a 100% cruelty free base.
Fenty Beauty launch event and Experience in Spain. Special strategy approved personally by Rihanna, who attended the event. Press call (Editors in Chief, Top Beauty editors) positioning strategy, interactive photocall, content creation, guest list (top influencers, press & celebrities), special contents and social media coverage. More than 1.000 posts in Social Media + WW trending topic.